Embracing the digital native culture
A shift in traditional communication patterns and the challenges ahead.
Loren Lubanga
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Leveraging data and analytics to improve customer engagement in Kenya’s financial services industry
Customers are expecting interactions that are informed by insights into their preferences and behaviour.
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Kenya’s fast-growing eCommerce industry is leveraging an omnichannel retail approach to enhance CX and drive growth
In 2017, Nigeria, South Africa and Kenya accounted for more than half of all online shoppers in Africa.