Infobip, a global leader in omnichannel cloud communications has been named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021).

Chief Product Officer at Infobip, Adrian Benić said: “This the first time Infobip has appeared in the IDC MarketScape benchmarking report. To be named a Leader on our first outing means a lot to us. It is testament to the hard work of our talented product development and engineering teams. CPaaS has become one of the most valuable tools in the business landscape and as a result has become an important growth industry. Infobip is committed to staying ahead of the changing trends in the marketplace and will continue to add new capabilities to ensure our clients get the products they need for today and tomorrow's digital era.”

The IDC MarketScape evaluates providers in the CPaaS market that vary in scale and scope but have been innovators over the years and helped to establish this segment. It considers the diversity of portfolios, the size and growth of revenues, and the ability to provide a platform for developers, ISVs, and corporations (MNCs).

The primary focus of this study is platforms' ability to facilitate the rapid development of real-time communications services that are both easy to create and are scalable. These platforms facilitate programmable, application programming interface (API) based voice and messaging to enable the creation of personalized and cost-effective agile enterprise cloud applications.