Africa’s largest telecoms operator, MTN Group has completed a major modernisation of its Enterprise Value Analytics (EVA) platform in South Africa by migrating it to Microsoft Azure.
The company today stated that the new cloud-based EVA 3.0 platform gives it greater agility and intelligence in how it uses data to enhance customer experience, improve operational efficiency, and enable responsible artificial intelligence (AI) deployment.
MTN said the upgraded platform is now the largest telco cloud implementation in the Middle East and Africa, and enables the firm to analyse and act on data faster and more securely, as it processes around 22 billion records each day and runs more than 800 analytics workflows from over 1,700 data feeds.
Built on Azure Databricks and protected by Microsoft Defender, EVA 3.0 has shown a significant improvement in processing speed compared to the previous platform, noted the telco.
Furthermore, with faster data processing and real-time analytics, the platform gives the operator earlier visibility into service performance and customer trends, allowing teams to resolve issues faster, design more relevant offers, and ensure a consistently quality service experience.
Commenting on the platform, Nikos Angelopoulos, MTN Group chief information officer said: “Our customers expect reliability, relevance, and responsiveness in every interaction with us; understanding our vast amounts of data and extracting meaningful insights in a timely manner has always been central to how we deliver that experience.
“With EVA 3.0, we’re expanding those capabilities; analysing information more quickly, applying intelligence more effectively, and safeguarding it through cloud security. Working with Microsoft, we’ve built a resilient platform that supports responsible AI and ensures we continue to meet the evolving needs of our customers.”
Rick Lievano, Microsoft’s Worldwide chief technology officer for telecommunications, emphasised how AI and big data analytics are at the heart of telco transformation, enabling operators to optimise networks for efficiency and resilience, create new revenue streams beyond traditional connectivity and enhance customer experience through personalisation and predictive services.
Share