Turning an e-commerce fling into a long-term relationship with personalised print
Brands must captivate the customer’s sustained interest and turn a single interaction into a meaningful relationship, says Tunca Rodoplu, senior marketing manager, B2B at Canon.
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Diversifying communication: the channel opportunity
One solution to digital fatigue is to improve the quality of printed output, says Frederick Jaco Moller, Canon business development manager.