Safaricom deepens interest in social media, e-commerce
Telco looks to broaden its offering, integrate platforms to establish early lead in what analysts describe as a potentially high-value market segment.
Tawanda Karombo
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Safaricom e-commerce platform set to launch 16 November
CFO says Kenya has huge untapped potential for e-commerce.
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Safaricom sets M-Pesa like objectives for Masoko
Telecommunications firm positions marketplace to take advantage of social media platforms.