Businesses have made the pledge under the aegis of the Kenya Private Sector Alliance, which participated at the recent Annual Circular Economy Conference in Nairobi.

Kenyan businesses have pledged to make the most of technology in the country’s quest to be a global reference point and case study in sustainable waste management.

This is part of the ultimate national goal of zero waste.

Businesses have made the pledge under the aegis of the Kenya Private Sector Alliance (KEPSA), which participated at the recent Annual Circular Economy Conference in Nairobi.

Speakers at the event highlighted the importance of collaboration, systems and structures and technological innovations as the key factors that would leapfrog the transition to circularity.

Carole Kariuki, CEO, KEPSA, highlighted the role of businesses in promoting economic growth while ensuring environmental responsibility.

She urged collaboration in implementing the existing laws, adding that forced compliance and crackdowns are not as effective in garnering results.

Kariuki singled out awareness creation to foster a culture of sustainability and to drive demand for eco-friendly products as one of the areas to be explored.

“A sustainable, circular economy is not just a vision; it’s necessary for our survival and the wellbeing of the planet and future generations. As the private sector, we have the opportunity and the obligation to lead this transformative journey," said Kariuki.

Roselinda Soipan Tuya, Cabinet Secretary for Environment, Climate Change and Forestry, noted that the ministry is developing a circular economy strategy to guide the nation's transition to circularity.

“Circular economy is a key priority for the ministry, not just because of its centrality in the fight against climate change by eliminating greenhouse gas emissions through waste management, but, also because of its immense potential to transform the social, economic well-being of communities through income generating activities,” Tuya said.