Matija Ražem, chief commercial telecom officer at Infobip.

Bayobab has entered into a strategic five-year agreement, which will see the company use Infobip’s Communication Platform as a Service (CPaaS) Customer Modules and Routing management to handle campaign management, APIs, and analytics and deliver SMS across the continent.

Furthermore, the MTN Group-owned Bayobab will also access Infobip’s security solutions such as firewall to ensure the safety of their mobile subscribers.

With this partnership, Bayobab is streamlining its SMS connectivity and reducing associated administrative costs, according to Infobip.

Bayobab is a connectivity and infrastructure provider in Africa which operates extensively across the continent, boasting over 115,000 km of fiber cable.

The company provides access to and manages, directly or indirectly, 24 subsea cables, along with over 70 Points of Presence across Africa, Europe, and Asia.

In a statement, Infobip said, traditionally, brands had to connect individually with each Mobile Network Operator within the MTN Group to terminate SMS.

It added: “With Infobip’s CPaaS enablement platform modules, Bayobab simplifies this process so that brands and aggregators can now securely connect once and terminate traffic to MTN and other operators. This solution offers enhanced control, security, reporting, and efficiency, benefiting brands, mobile operators, and message recipients.”

Kedar Gupte, chief mobility business officer at Bayobab, said: “We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa’s growth potential, where consumers demand messaging solutions, chat apps, and internet access.”

While, Matija Ražem, chief commercial telecom officer at Infobip, added: “Our partnership optimizes Bayobab's SMS connectivity and routing across Africa, supporting its expansion plans. We invested heavily in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency.”