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MTN Zambia deploys customer service AI assistant

By , ITWeb
Zambia , 03 Feb 2025
Call Natasha service is built to shorten the digital divide by providing support through AI-driven conversations.
Call Natasha service is built to shorten the digital divide by providing support through AI-driven conversations.

MTN Zambia has teamed with blackNgreen, a technology business, to introduce Call Natasha, an Artificial Intelligence (AI) customer service conversational agent.

Call Natasha service is built to shorten the digital divide by providing support through AI-driven conversations. The service is specifically designed for customers to expand their knowledge on various topics from financial tips to international news, according to blackNgreen.

“We believe that everyone deserves the benefits of a modern connected life and we are confident that this new innovation platform will bridge the gap for customers in how they access information,” said Charles Mbewe, digital senior manager at MTN Zambia. 

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