Visa expands digital Africa footprint

Godfrey Sullivan, senior vice president and head of products and solutions for Central and Eastern Europe, Middle East and Africa at Visa (Image source: Visa).
Godfrey Sullivan, senior vice president and head of products and solutions for Central and Eastern Europe, Middle East and Africa at Visa (Image source: Visa).

Visa is expanding access to Visa Pay for additional issuers across Africa through a software development kit (SDK) that enables banks, mobile money operators, and fintechs embed Visa Pay capabilities into their existing mobile applications and to launch virtual cards and payment experiences quickly and securely.

According to a statement from the company, the solution is an interoperable and secure way for banked and unbanked consumers to transact and move money across participating banks, fintechs and mobile networks.

Issuers adopting Visa Pay's SDK span multiple markets across the continent including Ghana, the Democratic Republic of Congo, Sudan, Comoros, Mauritius, Zambia, Zimbabwe, Botswana, Tanzania, and Sierra Leone.

With integrated issuer processing capabilities, built-in customer experience, tokenisation readiness and Visa-certified security and compliance components, SDK helps accelerate and simplify the deployment of Visa Pay, particularly in markets where infrastructure constraints can slow digital transformation.

Looking ahead, Visa Pay will continue to evolve with new capabilities designed to further simplify everyday payments. Among the features expected to launch soon is Tap to Pay, which will enable consumers to make secure contactless payments by simply tapping their phone at a contactless-enabled checkout terminal, said the firm.

“Visa Pay is designed to help issuers meet a wide range of market needs, from secure e-commerce and remittances to mobile money-linked virtual cards, humanitarian disbursements, person-to-person payments and future contactless experiences,” said Godfrey Sullivan, senior vice president and head of products and solutions for Central and Eastern Europe, Middle East and Africa at Visa.

“The adoption of Visa Pay represents an important step in strengthening our digital payments capabilities and supporting our broader digital transformation agenda. At a time when Sudan's current challenges have increased the need for resilient and accessible financial services, we believe digital payment solutions play a critical role in enhancing customer convenience, supporting business continuity, and promoting financial inclusion” commented Yousif Eltinay, CEO of United Capital Bank, Sudan.

According to Jesse Jackson, chief digital and innovation officer for Tanzania Commercial Bank, from a business perspective, Visa Pay will enable it accelerate digital adoption among both consumers and merchants, increase transaction activity within its ecosystem, expand merchant acceptance and strengthen customer engagement.

“It also supports our broader goal of driving financial inclusion by bringing more individuals and businesses into the digital economy.”

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