Radisson Hotel Group has launched an AI-powered real-time hotel price-matching feature that automatically matches eligible lower room rates for customers booking directly online.
The company said the feature detects lower publicly available rates for Radisson Hotel Group properties on third-party booking platforms and instantly matches them on RadissonHotels.com. It removes the need for guests to submit claims, provide screenshots or wait for manual approval.
Unlike traditional best-rate guarantee programmes, which require customers to identify lower rates and complete a manual claims process, the new technology verifies and applies eligible lower rates automatically and in real time, the company said.
The announcement was made yesterday.
Radisson Hotel Group has more than 1,640 hotels globally across 10 brands. In Africa, it has more than 100 hotels in operation and under development.
"Today’s travellers expect speed, simplicity and confidence when they book,” said Gianni Di Fede, global chief commercial officer at Radisson Hotel Group. “By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
In a statement, the company said the price matching feature forms part of its broader digital innovation strategy focused on creating more seamless guest experiences through automation , AI integration and enhanced direct booking capabilities.
The company added: “By replacing a legacy, reactive Best Online Rate Guarantee process with a proactive and fully automated solution, the launch reinforces the Group's continued investment in technology that simplifies travel planning while strengthening direct relationships with guests worldwide.”
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