Liquid C2 has launched Liquid G, an artificial intelligence (AI)-powered Google Cloud distribution programme, to boost cloud adoption in Africa.
The company said the programme is delivered through Cloudmania and builds on its long-standing collaboration with Google Cloud, marking a significant step in enabling enhanced cloud technologies across the continent.
It went on to say that, unlike typical distributors, Liquid G emphasises on AI-enabled support that streamlines business operations for resellers, while also offering Google Cloud infrastructure, AI, and data analytics solutions that are in high demand across the region.
In addition, LC2 stated that the solution simplifies the reseller journey by combining a single supplier with an integrated marketplace for service procurement and billing in local currency.
Through this programme, according to the company, resellers can strengthen customer relationships, grow multi-cloud margins, and increase their service portfolios with minimal complexity.
By integrating AI into every step from on-boarding to product discovery, it provides a differentiated experience that aligns with the evolving needs of African digital businesses, said Liquid C2.
Oswald Jumira, CEO of Liquid C2, emphasised that Liquid G transforms how resellers engage with Google Cloud, making the process smooth.
He elaborated: "Cloud adoption in Africa is accelerating, and resellers need solutions that are not only accessible but also intelligent and adaptive.
"Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding.
"Our goal is to empower local businesses to harness cloud innovation in ways that directly impact productivity and growth, ensuring that more Africans have access to the tools needed to thrive in the digital economy."
Simon Aldous, director of channel sales, UK, Ireland, and Sub-Saharan Africa at Google Cloud added: “This initiative represents a significant step forward in making Google Cloud's infrastructure, AI, and data analytics solutions more accessible to businesses across Africa.
"Our long-standing collaboration with Liquid C2 continues to drive cloud adoption, and Liquid G's focus on streamlining the reseller journey will undoubtedly empower local enterprises to innovate and thrive in the digital economy."
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