Kenya is championing East African region's digitisation and green transition of micro, small, and medium-sized enterprises (MSMEs).
Mercy Wanjau, secretary to the Kenyan Cabinet, echoed her views while addressing at the 25th East African Community (EAC) MSMEs Trade Fair Ministerial Round Table, which discussed how MSMEs may succeed by embracing technology and sustainability.
“Digitalisation and the green transition are reshaping the way business is done, offering MSMEs powerful growth opportunities,” she told delegates in Nairobi on Monday.
Wanjau believes empowering these organisations would drive regional integration.
“Kenya continues to champion this cause, guided by the belief that when we move together as a region, we move further and faster,” she said.
The official stated that, having worked on the digitisation of government services, she understood personally how technology could simplify operations, improve efficiency, and increase earnings.
“The same transformation is within reach for MSMEs, empowering them to build stronger, more resilient enterprises capable of scaling across borders,” Wanjau added.
This year marks the 25th anniversary of the EAC, a regional intergovernmental organisation made up of eight countries.
On Monday, EAC partner states, the African Continental Free Trade Area Secretariat, and the United Nations convened for discussions focused on calls to boost innovation and regional value chains for competitive MSMEs in the regions.
MSMEs in the host nation, Kenya, contribute around 30% of GDP and provide more than 90% of jobs, but they face problems such as limited market access, finance gaps, and climatic disruptions.
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