Global mobile communications services provider, BlackBerry today launched its latest release, the BlackBerry Classic, incorporating a physical QWERTY keyboard.
"We listened closely to our customers' feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic," said John Chen, Executive Chairman and CEO at BlackBerry. "BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It's the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today's busy world."
In a series of releases to the media, BlackBerry explained that although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with:
• Three times faster browser
• 60 percent more screen space
• 50 percent longer battery life
• Greater variety of applications through BlackBerry World and the Amazon Appstore
Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:
• BlackBerry Keyboard & Trackpad
• BlackBerry Browser
• Screen & Battery – The BlackBerry Classic features a+ 3.5-inch touch screen display, 294 dpi HD resolution and Corning Gorilla Glass 3. "The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software," according to a BlackBerry release.
• Premium Components – The device includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
• BlackBerry 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user's most commonly accessed functions are in the centre of their screen. With this new operating system, users gain access to powerful features, including: BlackBerry Blend, BlackBerry Assistant, BlackBerry World, Amazon Appstore and BlackBerry Hub.
"This device underscores our commitment to helping BlackBerry users be at their most productive and respond to the demands of business from anywhere, at any time," said Chen. "By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there."
The device is available through local carriers globally.
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