USSD not outdated and vital to any omnichannel strategy in Africa says Clickatell
IDC research shows 56% of phones shipped to South Africa in the third quarter last year were feature phones, making the USSD channel absolutely vital.
Christopher Tredger
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2:40
MTN a big deal for Clickatell in Africa
Customer engagement firm says the mobile network operator is the first globally to roll out a WhatsApp service to customers.
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Clickatell, UBA launch chat banking solution in Nigeria
Leo is rolled out for consumers to conduct banking on WhatsApp and USSD.