OPINION: The case for advanced analytics

A SAS project designed to demonstrate the abilities of advanced analytics and machine learning has determined, thanks to a range of carefully weighted variables, where people would most like to live.

On 7 September 2015, the South African rand hit a record low, trading at R14.01 to the dollar as business confidence dropped to its lowest level since 2011 and economists warned that the country could be headed for a recession.

Was it possible to predict the Springboks' poor performance using advanced analytics? Craig Stephens?thinks so.