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Evina looks to tackle increasing mobile subscription fraud in Africa

By , ITWeb
Kenya , Africa , South Africa , 06 Nov 2020

One in three mobile subscriptions in South Africa is fraudulent and after Kenya, the Southern African country is most affected by fraud that daily fleeces millions from the mobile accounts of cellular users.

This is according to global mobile cybersecurity services provider Evina, which has confirmed its participation in this year’s virtual AfricaCom and Africa Tech Festival, scheduled for 9 -13 November 2020.

Evina plans to shed light on how cellular users in Africa’s most advanced economy could still be subscribed to mobile services without their consent.

“Fraudsters are impacting the long-term sustainability of the digital advertising and mobile payments industries, in particular, by perpetrating thousands of mobile-based fraud attempts daily,” the company says.

David Lotfi, CEO of Evina, adds: “Africa is a strategic region of huge importance to Evina and the greater mobile industry because this is where strong double-digit growth is coming from. We cannot allow mobile fraudsters to gain a beachhead on this pivotal continent key to the future fortunes of so many telcos, aggregators and digital merchants.”

The company says it protects up to 90% of mobile transaction activities in Ivory Coast, Morocco, Cameroon and Senegal.

It also secures traffic in African countries such as Mali, Ghana, Congo, Kenya, Botswana, Angola and all countries in the Middle East including Algeria, Egypt, Tunisia, and Libya.

The company is also expanding in South Africa and exploring partnership opportunities with many other African telecom operators.

“Our experts have a long history of on-the-ground experience in working with the African mobile industry to beat mobile fraudsters. From fraudulent app installs to click cons, our Artificial Intelligence-based protection kit detects and blocks fraudulent mobile transactions to great effect,” says Lofti.

The company believes African firms need to act now if they want to ensure the future of the continent's entire mobile content and applications market.

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