Online food ordering service Hellofood has announced a new partnership with the major communications provider, Tigo.

Founded by Africa Internet Holding (AIH), Hellofood allows customers to order food online or via the Hellofood app, and have it delivered to their doorstep with just a few clicks.

According to a statement from now on Hellofood will be present across all of Tigo’s communications platforms and Tigo customers will be able to take advantage of exclusive Hellofood offers such as discounts and free delivery.

In addition, the Hellofood app will be automatically pre-installed for free on the majority of Tigo smartphones, allowing users to receive the latest Hellofood offers in real time through the service’s notifications.

American pizza giant Domino’s Pizza, which has already been established in parts of Africa for several years has joined hellofood.ma in a move set to boost the company’s sales and give customers a new, simple and practical way to order food, the statement reads.

“We’re observing more and more that the demand for fast food, primarily in Casablanca, is considerable” said Maria el Fassi, country manager of Hellofood Morocco.

She added, “It’s a real economic motor, since it not only places restaurants in competition with each other, thereby pushing them to improve their menus, but it also helps to considerably increase their sales.”