MTN Côte d'Ivoire has announced a strategic partnership with applications and multimedia services specialist SUMMVIEW to launch a new service called "MTN TV" accessible on mobile.

Mobile subscribers in the West African country will be able to access a set of live TV channels and on-demand content via their phones.

According to a media statement released on behalf of SUMMVIEW users can download the application MTN TV on MTN CI website (www.mtn.ci) or on Google Play Store.

"Users have the option to subscribe for a day, a week or a month...The availability of video on smartphones and tablets relies on the platform developed by SUMMVIEW. With a few clicks, users access from the terminal, a catalog of live channels and on demand videos," says the release.

Wim Vanhelleputte, CEO of MTN Côte d'Ivoire, comments, "With MTN TV, MTN Côte d'Ivoire expands its range of services and mobile applications and provides its subscribers an innovative offering of quality content, information as well as entertainment on mobile.

"The "one stop shop" offer of SUMMVIEW allowed mastering the costs and securing the roll-out. By deploying this new service, MTN continues its actions to offer its customers a new digital world and contributes to the emergence of a digital Ivory Coast. "

Denis Pagnac, CEO SUMMVIEW, adds, "SUMMVIEW is pleased to provide the service "MTN TV". The SUMMVIEW Content Delivery Solution (S-CDS), a SaaS platform proposed in white label, is designed to meet the specific needs of each client, allowing MTN CI to propose its own mobile video service benefiting from the expertise of SUMMVIEW in the field of the distribution of video content on mobile phone. "