Facebook boss Mark Zuckerberg has launched his Internet.org mobile application in Malawi, continuing in his quest to bring internet access to more than two thirds of the world's population that is yet to come online.

The Internet.org app allows its users access to health, employment and local information services without data charges.

And Facebook has already launched the app in African countries like Zambia, Kenya, Tanzania, and Ghana - partnering with telcos like Airtel and Tigo.

Elsewhere, the app has also been launched in Latin America and Asia.

Taking to his Facebook page Zuckerberg announced, "We just launched Internet.org in Malawi, giving people on the TNM and Airtel Malawi networks access to free basic internet services."

"With this launch, Internet.org is now available to more than 1 billion people around the world," he added.

Research firm BuddeComm reveals that mobile penetration in Malawi remains very low in comparison to the African average, which allows for considerable opportunities for further growth.

Estimated internet market penetration in Malawi at the end 2014 was recorded at 6.1%, according to BuddeComm.

Zuckerberg explained that giving people free access is the right thing to do.

We will keep connecting more people and more countries, and we won't stop until every person in the world can connect to the internet, he said.

Meanwhile, Zuckerberg's initiative to provide free internet access recently came under fire in India for allegedly violating that country's net neutrality laws.

India's online activists expressed concerns over Facebook's control over all data accessed on the service (Internet.org) and said it violated the principles of an open web, according to reports.