iPoint supplies highly innovative, information kiosks which are strategically placed in high traffic locations such as information centres, airports, tourist destinations, shopping centres, and convention centres. Elo TouchSystems could only fulfil this specific need.

iPoint Marketing is an innovative company that is combining and pushing the fundamental boundaries of information technology, marketing and tourism. iPoint is doing this by means of interactive "touch-screen information kiosks", strategically placed in high traffic locations such as information centres, airports, tourist destinations, shopping centres, and convention centres. iPoint`s key success factor is usability; the application has been developed using the `Don`t make me think principle` which is based on international, best practice usability studies.

A touch-screen is the most intuitive way to operate a computer. iPoint information kiosks use state of the art ELO `Secure-Touch` screens supplied by Tactile Technologies. The touch-screen information kiosks are placed in very public areas, some of which are in operation 24 hours a day, therefore it is imperative to have the best quality equipment in order to deliver the service thoroughly.

iPoint`s service to its users is free. It offers a comprehensive showcase guide of different places to sleep, eat, party, to out & about, among various types of services at their disposal. User`s can print out discount vouchers and directions to find these establishments. Other sections drive the usability, like the what`s on calendar, news and weather (updated daily), an extensive "tips section", as well as a user friendly "where am I?" section that helps users to orientate themselves with their surrounding environment.

IPoint`s service to its clients is a unique marketing medium, which allows a wide scope of businesses to showcase themselves using digital brochures. These digital brochures combine copy text, high-resolution graphics, animation, and video to capture the essence of the stablishment. iPoint`s clients are able to measure the effectiveness of their marketing in two ways. Namely by means of monthly log reports, and a direct measure by means of vouchers redeemed.

iPoint developed its own niche called `On the line` advertising. It combines the forms of both traditional, and new media such as video, high-resolution graphics and printouts, providing a useful interactive information medium. iPoint`s mission: "To set the standard for the provision of useful, dynamic marketing services on interactive media worldwide."

For more extensive information about iPoint`s clients, services or contact details, visit www.ipoint.co.za.
Tactile Technologies can be reached on tel (021) 551 2992, fax (021) 551 2964, email mauro@tactiletech.co.za or visit the company¹s website on www.tactiletechnologies.co.za.