TECNO will be introducing enhanced memory technology in the SPARK product range and make a South African debut into 5G technology with their premium flagship device from the CAMON series.

In 2021, TRANSSION Holdings introduced TECNO SPARK 7 series and CAMON 17P in South Africa, which contributed to the brands Q4 success in the country last year. Both products are in the midrange price band, which is part of the brand’s go-to-market strategy in South Africa, to make cutting-edge technology and quality smartphone devices accessible.

At the time, the company underlined the value of marrying smartphone and camera technology ecosystems as Artificial Intelligence (AI) computing power in smartphones develops, resulting in devices that are able to produce sublime photographic and video content in tune with user preferences.

TECNO Mobile General Manager, Stephen Ha said: “We aim to provide the best contemporary technology in artistic designs and elegant taste. The TECNO Spark 7 series reflects our promise to millennials, Gen-Z by offering advanced technology at affordable prices.”

Zikona Captain, PR Manager, SA, said, “We cater to the young- and young at heart digital natives who want quality smartphone technology at an accessible price point. With the products set to launch in 2022, we aim strike a balance by responding to the diverse income and lifestyle needs of the consumer. Whether it is an aspirational student on a limited budget, a young creative who needs to manage their content or an established professional who’s device doubles-up as a mobile office, our new products promise to respond to these diverse needs.”

TECNO is mainly dominant in Sub-Saharan African countries, including Ghana, Kenya and Nigeria, and South Africa.

The company stated: “The brand’s strength lies in its sales networks in fragmented semi-urban and rural areas, which larger competitors typically overlooked. The commercial relationships TECNO cultivates tend to be long term, resulting in goodwill from local partners and customers. Over time, TECNO’s wholesale network would become the widest, deepest and most stable sales force in Africa. These relationships have also allowed TECNO to build deep insights in customer sentiment, usage patterns and product preferences, which competitors again do not have access to without significant investment.”

TRANSSION Holdings dominated the African smartphone market in the fourth quarter of 2021 with a combined unit share of 47.9%; and surpassed competitor brands Samsung (19.6%) and Xiaomi (7.1%).

It refers to an IDC report which points out that TRANSSION also dominated the feature phone market with a combined unit of 78% surpassing Nokia (8.6%) and Alcatel (2%).