Sage chief technology officer and head of product strategy, Himanshu Palsule visited the country last week as a keynote speaker at the Sage ERP Africa partner conference, Sage Insights 2013. Addressing over 255 Sage business partners from South, East and West Africa, Palsule said that there are two distinct global trends shaping the technology landscape.

Palsule says that while the internet has disrupted the value chain and workflow, as we know it today, it has created immeasurable opportunity and is shaping customer requirements. "Choice and flexibility top the list of most users today. We no longer have a classic business model within a structured workday. Customers are often remote and disconnected, thus demanding access anywhere, any time and on any device"

This has lead to a significant transformation strategy for the Sage group, if not the entire technology industry. Palsule says it has accelerated innovation and brought about a new way of thinking. "We get accounting and we get ERP. The challenge we set for ourselves was to understand our customers even better and what they wanted going forward."

He says that taking complexity out was a key requirement. "A testament to the new way of doing business was our customers asking us to stop doing things. There is clearly a case of feature fatigue and despite having asked for the numerous features, customers now want simplicity. Whether this is a result of a slowing economy or global complexity is unclear, but customers want simpler workflows and we will give it to them."

Palsule has brought together a team of product design and experience professionals hailing from companies such as Google and AOL. "We didn't need this level of innovation in design before, but the world has changed and we do now."

Tasked with bringing the required innovation, consistency and simplicity to all Sage products, Palsule says the team spent four months interviewing
hundreds of CEOs and it was clear that it was time for a change. "There were two obvious trends: mobility and cloud computing, both of which have already had a positive impact on our current product roadmap."

In North America smartphone usage went from 49% to 77% and the same trend exists in South Africa with 75% of companies in South Africa using smartphones. From a cloud computing perspective, IT budgets went from 10% to 24% in 2012. Palsule says this not only shows a distinct shift, it is also proof that we have indeed entered a cloud-first culture.

Seeking a balance in its innovative approach, Palsule says that all Sage products going forward will be built with a mobile and cloud strategy in mind. This is not a trend with an end in sight; it is a new way of life.
"There are industry-wide predictions that by the end of this year, there could be more smartphones on the planet than humans, and that by 2016 there could be 10 billion smartphones. We cannot underestimate the impact of mobility, nor can we see it as a technology. The simple truth is that technology is just an enabler to a connected, simpler way of life."

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Kirsty Thompson
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About
Sage ERP Africa is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, project costing, manufacturing and CRM, to the mid-range market. Sage ERP solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. The Sage ERP Africa product line includes: Sage ERP X3, Sage 300 ERP (formerly Sage ERP Accpac), Sage ERP 1000, Sage CRM and Sage RMS as well as Sage third party partner solutions. With a choice of languages, currencies, locations and legislations - Sage ERP offers efficient multi company and multi-national solutions.

Sage

The Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13,500 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil.
For further information please visit
www.sagesouthafrica.co.za">http://www.sagesouthafrica.co.za>; and www.sage.com">http://www.sage.com>;