Fintech ImaliPay has penned a major deal with Renda to empower e-commerce across Africa.

The two companies are seeking to drive e-commerce growth across Africa, “increase efficiency and bring innovation through modular API technology”.

The partnership, ImaliPay says, will support businesses across Africa by “simplifying and streamlining the process of order fulfillment” for enterprise and medium-sized businesses across Africa, starting with Nigeria.

Renda is a technology-driven third party fulfillment solution provider, while ImaliPay is a fintech-as-a-service start-up deploying API infrastructure to support embedded financial products and services.

ImaliPay offers four products; automated reconciliation, buy-now-pay-later engine, payments and ledgers-as-a-service, along with additional value added services.

The fintech says the tie-up with Renda aims to bring together their “expertise and resources to create seamless and integrated solutions for e-commerce businesses in Africa”.

“By combining ImaliPay’s secure and modular API “fintech-as-a-service” platform with Renda’s advanced order fulfillment network, businesses will be able to reach their target audiences and sell their products with ease and confidence”.

Sanmi Akinmusire, co-founder and COO at ImaliPay, comments: “Our goal is to drive growth, increase efficiency and bring innovation to the table through modular API technology, making this partnership timely for both startups.

“With its focus on automation and customer service, the ImaliPay and Renda partnership is poised to drive the overall growth of e-commerce in Africa underwritten by logistics and distribution excellence powered by best in class financial tools that contribute to the development of Africa's economy”.

Ope Onabaye, founder and CEO at Renda, expressed his appreciation of the deal noting the importance of having a supportive and knowledgeable fintech partner, saying “it is crucial when looking to expand into new markets, a common challenge many businesses face”.