William Wu, CEO of Artisse.

Artisse Interactive, a Hong Kong-based technology company, announced Thursday the global debut of its smartphone application, Artisse, which it claims is the photographic industry's largest disruption in over a decade.

According to the business, Artisse’s technology allows for precision changes to photos based on user preferences. 

it says it's specifically designed for realistic self-portraits, allowing users to generate unlimited photos of themselves in any setting, posture, clothing, hairstyle, or facial expression.

According to Artisse, the last major advancement in the photography industry dates to 2011 when mobile editing apps were initially released. Fast forward to 2023, Artisse says it now is part of the explosion of AI-generated apps, dubbed the “AI generative era.”

"It is thoughtfully designed to cater to diverse users, seamlessly meeting the needs of individuals seeking to create stunning, professional-grade photos for their social media profiles, and providing businesses with expertly crafted advertisement images," the company states.

"Personal photos serve as life's most cherished language - a universal way to preserve moments, express our unique perspectives, and help us stay connected and make friends," says CEO William Wu.

He adds: "Every day, we take more than 2.3 billion photos across the globe. Yet, the process of capturing the perfect shot remains complex, time-consuming, and out of reach for many. We want to make beautiful photography accessible to everyone.”

Artisse supports 35 languages across all major regions, including key Asian languages such as Chinese, Japanese, and Korean, where AI-powered picture applications have already seen widespread acceptance.