The Kenya Red Cross Society (KRCS) has launched an app, available on iOS and Android, which allows mobile users to instantly engage with the organisation and receive assistance. It has also been designed to help international humanitarian organisations reach key performance indicators.

The KRCS app is based on a multi-tier platform developed by UK enterprise focused software firm Connectik.

According to KRCS and Connectik this offering is unique because in the scope of people engagement and humanitarian aid, most apps provide singular functionality whereas this offers a range.

Connectik CEO Hachim Badji, says, "We offer 12 core features within the scope of one platform. This includes capabilities that aren't offered by other apps- calling an ambulance, etc. We are one of a kind in that we help humanitarian organisations reach their KPI's while in parallel, helping people immediately."

As an example Badji says they recruit enough people to donate sufficient amounts of blood, and as more constituents receive the aid, the relevant KPI is met.

The platform provides enterprise collaboration, partner communication, mobile first engagement and an apps marketplace.

Through the platform, KRCS and Connectik can offer individuals help in the form of emergency services, emergency news and emergency alerts. It also facilitates various social initiatives such as blood donation and volunteer projects.

Organisations are provided with a means to browse the marketplace for resources, follow up on training events and courses, as well as look into membership with KRCS.

Mobile access

Given that the app is available to Android or iOS users, the question of the level of smartphone penetration and adoption in regions like Kenya becomes relevant.

Connectik refers to 2014 data sourced from telecommunications service provider Safaricom which states that 67% of mobile phones sold in Kenya are smartphones.

"The report showed that in excess of 100 000 new smartphones were shipped to customers each month," stated Connectik.

"Specifically in Kenya, we want any mobile user to come equipped with the app on their device in order to provide services that can help anyone within the area. The app itself targets member societies," the software firm explained.