Mobile operator MTN Group has announced the appointment of Omotayo Ojutalayo as General Manager for Small and Medium Enterprise Channels within its Enterprise Business Unit, effective immediately.

Ojutalayo joins from MTN Nigeria, where she was a senior manager responsible for the SME customer segment. With the appointment, MTN aims to ensure greater focus on the SME segment at a Group level.

"Small and medium enterprises are a key segment of our customers. We recognise the important role which they play in the local economies of our markets. Thus, we believe that MTN has an opportunity to further aid development in the countries where we operate, by using technology to enable SMEs to grow. This is in line with our purpose to enable and inspire the growth of enterprises in emerging markets. Through the development of this new area, we will ensure there is greater focus on the technology needs of SMEs," says Mteto Nyati, MTN Group Chief Enterprise Officer.

Nyati says Ojutalayo brings valuable experience and skills to her new role. "As an internal appointment, Ojutalayo is well versed on our business. She has also been working in our Nigerian operation for over four years, with a special focus on the SME segment."

In a release MTN states that Ojutalayo has extensive experience in sales and business development, and holds an MBA degree from the University of Lagos.

She will oversee MTN's strategic and go-to-market approach for the SME customer segment. Ojutalayo will work closely with enterprise business counterparts in MTN's operations to provide support and ensure successful implementation of the SME value propositions.

Ojutalayo's appointment follows other key appointments within MTN's Enterprise Business Unit in recent months, aimed at better addressing the needs of enterprise customers.