The Nigerian arm of United Arab Emirates (UAE) telecoms service provider, Etisalat, has reported that it has signed more than 15 million customers to its network.
The network, which was launched four years ago in Nigeria, says it now controls 15% market share of West African country’s highly competitive telecoms market.
MTN Nigeria is that country's biggest operator with a 42% share of the mobile market, followed by Airtel which is the second biggest operator with a 19% share.
“At the beginning of 2012, we were moving towards 11 million subscribers. Now, 12 months later we have four million active subscribers to our base,” said the chief executive officer of Etisalat Nigeria, Steven Evans.
He added, “We have been able to listen, attract, reward, retain and expand our customer base over the last 12 months. Our success now and in the future will continue to rely on executing on this strategy.”
Nigeria has remained the continent’s biggest mobile market, with more than 100 million active subscribers recorded last year, according to the Nigerian Communication Commission.
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