Emboldened Morocco launches MoroccoTech to further its digital hub ambition
Morocco has announced the launch of MoroccoTech, described as a ‘movement’ and ‘brand’ introduced by the North African country’s government with the objective to cement Morocco as a premier digital hub in Africa and attract foreign companies to the market.
The brand was officially unveiled at a virtual event and introduced by Morocco’s Minister for Digital Transition and Reform of the Administration, Dr Ghita Mezzour.
Emphasising the objective behind the launch of the MoroccoTech, Dr Mezzour said: “MoroccoTech is a movement, a brand, and a commitment to strengthen Morocco's position as a regional digital hub”.
In a statement released to the media, a spokesperson from the organising team is quoted as saying: “We are committed to promoting Morocco as the best digital destination in Africa that offers favourable ecosystem supporting innovative, sustainable and responsible work ethics. This is going to be the gold standard as we move towards an economy that will power the next wave of global innovations”.
The event featured discussions on what organisers described as several parameters that are going to drive the success of MoroccoTech movement, including innovation and development within several sectors such as FinTech, AgriTech, HealthTech, and GovTech.
The government said digital and tech innovation is at the heart of Morocco’s economic transformation “through innovation- led growth, as the country seeks to become an international digital hub and the best techshoring destination in Africa. Sector-specific developments are setting a precedent for the wider economic growth, as both the private and public sectors consider adoption of new technologies as a way to increase efficiency.”
Officials added that over the last few years, Morocco has been able to capitalise on its the quality of its young talents, its proximity to European markets, as well as its regionally competitive telecommunication infrastructure and multilingual workforce, to achieve reasonable success in building up a digital hub model.
“The country has now embarked on a mission to develop MoroccoTech Ecosystem, as it realises the enormous contribution it can make to the economic growth. Digital is a promising sector and great opportunity for the national economy because of its potential to create jobs for youth and its contribution to the country's balance of trade.”
Government representatives expected to attend the event include: Mohcine Jazouli (Minister Delegate in charge of Investment, Convergence and Evaluation of Public Policies) and Younes Sekkouri (Minister of Economic Inclusion, Small Business, Employment and Skills).
The private sector was represented by the attendance of Chakib Alj CEO of CGEM (General Confederation of Moroccan Companies), Amine Zarouk President of APEBI (Moroccan Federation of Information Technologies, Telecommunications and Offshoring), Mehdi Alaoui (Vice- President of APEBI Federation) and Mohamed Saad President of AUSIM (Association Of Users Of Information Systems In Morocco).