Africa's online video-on-demand market is heating up with the launch of a second Hollywood mobile streaming service on the continent just this month.

Aflix.tv is available for download from the Google Play store.

The mobile streaming app has been launched in Nigeria, Kenya and Ghana and it has a library of top Hollywood content.

Movies and even popular television shows can be downloaded via Android powered mobile devices, according to the New York and Lagos based company.

But the launch of Aflix comes as popular Nollywood streaming website iROKOtv announced last week that it is branching out to include Hollywood, Bollywood, Korean and Telenovela television series and movies as part of its offering.

For $2.50 per month, English speaking African users are planned to have unlimited access to iROKOtv’s over 10,000 hours of content.

Aflix’s offering; though, for premium movie rentals costs $2.99. Meanwhile, users interested in downloading Aflix and accessing the full service receive a 14-day free trial, after which they will have the option to subscribe for $9.99 a month.

"For instance, iROKO is focused on African content with 20% Hollywood C movies. We have the latest blockbuster hits," Aflix representative A. Cohen told ITWeb Africa.

Meanwhile, Aflix director, Nyasha Mutsekwa, said in a press statement, “With the use of smartphones on the rise in Africa and the reality that movie going is quite pricey, this is the perfect time to launch our product and change the way Africans watch and enjoy their favourite content.”

Video watching online is forecast to boom in Africa in coming years.

According to networking technology firm Cisco, internet video traffic will grow eight-fold from 2013 to 2018, a compound annual growth rate of 50%.