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Blue Turtle launches new FinTech go-to-market strategy for Africa

Blue Turtle launches new FinTech go-to-market strategy for Africa
Staff Writer
By Staff Writer, ITWeb
, 27 Jun 2018
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At the forefront of the strategy is the rollout of innovation and applied expertise specifically targeting financial services companies.

To fulfill this, the company has established several new partnerships with software providers.

Blue Turtle believes these businesses would value a partner that can help them better understand how innovation can bolster their own businesses and how to align to global trends to enhance their service offerings.

Justin Arnoldi, Head of FinTech, Blue Turtle, said, "These new technology offerings are combined with consulting expertise to enable our customers to better embrace digital disruption while at the same time ensuring they meet with compliance regulations every step of the way."

According to a media statement issued by Blue Turtle, the global financial industry has seen increasing disruption due to new technologies aimed at improving financial activities, "which are not only being used by banks, but also insurance companies, telecoms, medical aid companies and e-commerce in general."

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The company says digital technologies are being specialised to vertical markets, none more so than financial services.

Using this as a basis, the company cherry-picked technology partners to drive initiatives including digital customer engagement and service; mobile customer on-boarding, Know-Your-Customer (KYC), regulatory compliance, fraud prevention, real-time business analysis and revenue optimisation.

The company's portfolio includes solutions from Kasisto, Trunomi, OpenText, Veridium, ThreatMetrix, FeedzAI and HortonWorks.

"There is no single technology that meets the needs of all clients, thus making it critical for us as a technology business to offer a set of market leading solutions for customers, that focus not only on their industry but also the express challenges they face in their vertical market. I believe that with a tailored focus on FinTech, our new vendor partnerships and the investment we are making in our skills within this sector, will better position us as a partner to our customers," said Arnoldi.

In late March 2018 Blue Turtle Technologies was appointed as a master reseller for Redgate Software, facilitating the release of database development and deployment tools for SQL Server, .NET and Azure.

Anton Gaylard, Co-Founder of CrossFin Technology Holdings recently stated that FinTech companies that help solve issues around fraud and KYC (Know Your Customer) are expected to feature prominently going forward – particularly in South Africa.

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