The Office of the African Union Chairperson's Youth Envoy and Google yesterday launched the #DiscoverMyAfrica challenge, a month-long project to highlight Africa's rich diversity and legacy.

Throughout May, YouTube artists from Africa are asked to contribute short movies highlighting their unique experiences using the hashtag #DiscoverMyAfrica.

The YouTube shorts competition encourages producers to highlight several aspects of African life, such as music, art, food, fashion, and local monuments.

To honour Africa's dynamic music scene, YouTube is hosting YouTube Music Nights in Nigeria and South Africa, highlighting the rhythms of Afrobeats and Amapiano.

Aspiring filmmakers and content creators can also benefit from specific workshops geared to improve their talents and broaden their reach.

"#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally," said Chido Mpemba, African Union Chairperson’s Youth Envoy. "Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation, and AI's impact on Africa's creative industries. This aligns with our vision for a digitally-enabled Africa harnessing cultural wealth for economic growth and social progress."

Addy Awofisayo, YouTube's head of music for Sub-Saharan Africa, stated: “We are committed to supporting the diverse voices and talents that make up Africa's creative landscape. These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences."