Johannesburg, 17 May 2016
Qmatic has announced the release of its new integrated queue management app, Myfunwait. Developed in conjunction with Sticky Beat, a digital experience agency, the app is the first to integrate gamification with real-time queue management and showcases Qmatic's expertise in translating passive wait time into brand engagement opportunities that improve the customer experience.
"The fact is, waiting is part of many customer journeys, despite companies' best efforts to eliminate it," said Jeff Green, CEO of Qmatic U.S. "An occupied wait shortens the customer's perceived wait time and results in a better customer experience," he explained, "so the Myfunwait app offers brands a platform to fully engage, entertain and even educate customers while they wait without being distracted by the process of actually waiting. All of a sudden, the wait is over and it was enjoyable."
The Myfunwait app, integrated into Qmatic's powerful customer journey management platform, Orchestra, via a new API gateway, provides customers with real-time, personalised updates about the status of their wait within the app as they test their skills or knowledge on games or quizzes offered within the app. The app also allows customers the flexibility to move away from an immediate waiting area to a more private or comfortable environment for their wait while still being able to monitor their place in line, effectively reducing their perceived wait time.
Brent Solomon, Director of Emergea (Emerge Africa Trading Limited), says ''we can't wait to introduce this game to our African partner network. It really takes the in-store customer journey and makes it more fun''. Emergea hopes that it can launch the first version of the game in the coming months.
"The Myfunwait app reflects our strategic investment in future-focused cloud customer journey management solutions, and in particular, mobile applications that advance the customer experience," shared Sven-Olof Husmark, vice president and CMO of Qmatic Group. "As a market leader serving clients in various industries around the globe, we are counted on to deliver solutions that provide greater operational efficiency and a better customer experience today as much as we are for our vision of how the customer journey will evolve going forward."
Emergea started in 2011 and is based in Floreal, Mauritius. Emergea operates throughout the African continent, focusing on solution development in the Information Technology industry, specifically developing Customer Experience and Connectivity solutions for the African market.
The organisation has grown its capability and expertise and has crafted a number of innovative solutions in various industry verticals by integrating different complementary solutions and platforms. Support, customization, implementation and training are all covered by the full product and solution offering available from Emergea. Configured and customised in Africa, for Africa.
For more information on any of our products and services, please visit its web site at www.emergea.mu or contact us at info@emergea.mu
Share