Computer storage and data management firm NetApp has appointed Mark Ridley as its new regional director for Africa.
NetApp in a statement says that Mark Ridley is an experienced sales leader with over 15 years of experience in IT. Prior to joining NetApp, he was country manager for Dell Computers and responsible for Dell’s business across Africa. He has also held senior management positions at Cisco, IBM, Microsoft and Panasonic.
Ridley is planned to be responsible for all NetApp business in Africa, including offices in South Africa, Kenya, and Nigeria.
Furthermore, his role covers development and execution of sales and marketing strategies, enhancing the channel ecosystem and expanding the NetApp customer base in this region.
“With many markets emerging and maturing at a fast pace, the African continent offers a very interesting playing field. I am confident that NetApp’s solutions hold tremendous value for partners and end-customers such as telecommunications, utility or commodity companies and service providers,” says Ridley.
“Our approach in Africa is 100% indirect and we will rely heavily on our partners to execute. This includes distribution and integration, but also high value opportunities such as consulting and professional services. I am looking forward to working with them to grow NetApp’s presence on the continent.”
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