Kenyan new media firm, African Laughter, has unveiled a phone-based monitoring application to enable politicians to monitor their Facebook and Twitter mentions ahead of the March 2013 general elections.
The application tool dubbed, Track-All, enables campaign teams to monitor what the public says about their candidate.
The tool also monitors the public's comments on specific issues like access to water, healthcare and good infrastructure.
“With this phone app, we've opened media monitoring directly to all who need it, made it effortless, and built software that analyses what's being said for its impact,” said Jenny Luesby, managing director of African Laughter Limited.
TrackAll analyses mentions on FaceBook and Twitter for 'sentiment', alerting monitors to positive or negative posts. It compares the mentions on different individuals, showing who is doing best with their reputation, she explained.
The application developed by Dennis Rwito, head of Information Technology (IT) at African Laughter, and developer Isaac Osiemo took 8 months to build.
“We believe these features of real-time updating and a phone-embedded system represent a first in reputation monitoring, pushing TrackAll ahead of anything else in the market and creating a tool that will enable campaigners to see instantly the feedback on any event or rally,” said Alakie Asige, African Laughter's business development director.
The company plans to launch TrackAll with free 7-day trials to any user who wants to download the software. And would later charge a six-month licence cost from $7,723 to $14,500 depending on the range of monitoring built into the application.
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