Riverbed®, The Digital Performance Company™, today announced that Mark Jopling has joined Riverbed as Senior Vice President (SVP) Sales of Europe, Middle East and Africa (EMEA).

Jopling will be responsible for the company's sales strategy and go-to-market execution in EMEA, leading the team across its five EMEA markets to ensure closer engagement with existing customers; deeper penetration into key industry sectors; as well as generate new business opportunities with strategic partners, to deliver continued success and acceleration across Riverbed's portfolio of industry-leading digital performance solutions. Jopling will report to Andy Elder, Senior Vice President and Chief Sales Officer at Riverbed.

"Our customers worldwide are embracing digital, focusing on new digital processes, exceptional customer experiences and disruptive new digital business models. Riverbed has a huge market opportunity to help our customers on their digital journey in EMEA, so it's an exciting time for Mark to be joining the company," explains Andy Elder, Senior Vice President and Chief Sales Officer at Riverbed. "Mark's experience in leading large cross-functional customer-orientated teams, delivering excellence in operational performance through mutual strategic channel partnerships, and his deep knowledge of the Enterprise market including the Financial Services industry, makes him the ideal leader of the EMEA region and a great addition to the leadership team."

Jopling joins Riverbed from Lloyds Banking Group, where he was the Colleague and Network Technology Director, responsible for 24/7 business critical operations, risk and control. This included transforming their legacy environment to a cloud-centric architecture, and developing customer experience platforms via omni-channel technologies to help enable digital customer journeys.

Prior to this, Jopling spent almost nine years at the British multinational telecommunications company, BT, in several roles, as their Vice President of Financial Services, delivering major digital transformation projects for clients, and as their Director for EMEA Carriers, selling and operating complex Managed Network Services to Mobile and Fixed Network Operators. Earlier in his career, Jopling has also held senior sales positions at Nokia and Vodafone.

"Riverbed has been executing on a multi-year strategy to lead in digital performance, providing organisations with a powerful combination of Digital Experience Management and Next-Generation Infrastructure solutions to accelerate business performance and outcomes," said Mark Jopling, Senior Vice President Sales, EMEA, at Riverbed. "I'm delighted to be joining the company and working with the EMEA team and our partner community, to help our customers modernise their IT architecture for the cloud and digital, with the ever-increasing demand for Riverbed's digital performance solutions. Digital innovations are simply transforming industries every day, and I'm very excited to be part of it with Riverbed."

Jopling holds a PhD and MBA from Warwick Business School, UK. Jopling also has a BSc in Electronic Engineering from Aston University, UK.