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UK-based Softline lines up another acquisition to solidify MEA strategy

By , ITWeb
Africa , 04 Jul 2022

UK-headquartered global IT and DX solutions provider Softline has acquired UAE-based Seven Seas Technology (SST) in a deal that will expand Softline’s existing footprint in the Middle East and Africa (MEA) region.

Established in 1983, SST is a leading system integrator and ICT solution provider in the UAE. It has established partnerships with vendors, including Microsoft, HPE and Cisco, and its core value proposition is to provide medium and large enterprises with collaborative, multi-cloud strategies.

Softline says this deal is the latest in a string of mergers and acquisitions that is in line with its three-dimensional growth strategy.

As a result of the acquisition, organisations in the region can now access an expanded portfolio of solutions and services, as well as Softline’s global talent base – including global relationships that Softline holds with multiple cloud providers, including Microsoft.

“Customers in the region can now rely on Softline’s managed services supported by its Global Delivery organisation and advanced MSP statuses from Microsoft and AWS, and on its advanced cybersecurity capabilities. Customers can also access the company’s software development and application modernisation & engineering capability,” reads an excerpt from a statement released by Softline.

Roy Harding, Global CEO of the Softline Group says, “This acquisition represents a major development in our three-dimensional strategy that we outlined at our IPO as we are expanding our geographical footprint, and positions us as a leader for digital transformation services in the important MEA region. Our FY2021 results recently showed that we are delivering on our promises to shareholders. ”

Herve Tessler, CEO of Softline International, adds, “Seven Seas Technology has a demonstrable track record of delivering innovative solutions and managed services in vertical industries, especially using solutions from our joint strategic technology partner Microsoft. The team’s expertise in these areas makes them a great fit with our goals as a global digital transformation solutions provider. The customers and talent in the region will certainly benefit from SST joining forces with such a global player as Softline.”

Nayagam Pillai, CEO of SST, says, “We started out almost forty years ago and have built a reputation in our home market for being able to innovate processes and increase overall productivity. Joining Softline presents a great opportunity for our team to apply that expertise to some very exciting projects in the region and beyond.”

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