First Distribution, South Africa's leading distributor for datacenter, enterprise and cloud solutions, has announced that it has signed a distribution agreement to represent and sell AirVM across Africa. AirVM is a cloud management platform company empowering VMware vCloud Air Network (vCAN) service providers to bring their cloud services to market. AirVM's customisable platform enables Service Providers, to unlock new sources of revenue, increase operational efficiency and go to market direct to customers, or through channel partners.

AirVM enables solution providers, to sell their cloud services through any go-to-market model. Its AirSembly software is an entire cloud management platform designed to help customers expand their cloud services business, and unlock the features of VMware vCloud Director,VMware vCenter, and vCloud AirVM through a highly customisable platform.

In 2010, AirVM delivered cloud innovation with software to enable service providers and white-label distributors to sell and deliver cloud services at scale.

Today, AirVM's cloud management platform powers a large network of cloud service providers globally. AirVM is vCloud Powered and VMware Ready certified.

Bart Schneider, Vice President of Global Sales for AirVM, stated that "We're pleased to have First Distribution as our aggregator partner in Africa. First Distribution's team of professionals have already built great relationships with local cloud providers, and they have the experience to convey the value of AirVM's solutions. We look forward to working with them to accelerate sales of our products in Africa."

Chris Richardson, First Distribution's MSP Hosting Manager, said "First Distribution is changing the game again with AirVM, brought to our partners as a consumption based programme. AirVM makes running your cloud business easy if you are already running a vCenter or a VMware environment, and will take your deployments and the management of your environment to the next level."