10 startups join Start Path’s emerging fintech program.

MasterCard's start-up engagement program, Start Path, welcomed ten new companies yesterday.

The companies were chosen for their work in categories such as sustainability, cybersecurity, digital transformation, and travel.

MasterCard said the firms, which include AWorld, Bankingly, FootprintLab, HowGood, Inovat, Lasso Security, Reewild, UrbanFox, Uvicuo, and Vaayu, were handpicked from across the world.

The company said the selection of the start-up was based on “their unique expertise in high-growth sectors within the payment technology industry and will participate in the next emerging fintech cohort.”

Start Path program helps fintechs access strategic partnerships, co-innovation opportunities and engagement with MasterCard’s global network.

The program focuses on Blockchain and Digital Assets, Emerging Fintech, Open Banking, Small Businesses and more.

MasterCard said in a statement: “Five of the startups joining the newest cohort revealed their forthcoming program participation during NYC Climate Week in September, while also showcasing their dedication to advancing sustainability impact data calculations.

“The five additional startups joining this cohort are focused on harnessing emerging technologies to tackle cyber threats, driving convenience in the digital economy, and automating the future of travel.”