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Jumia’s Coca-Cola deal will help quench Africa’s thirst for online deals

E-commerce platform Jumia has confirmed a partnership with Coca-Cola Africa Operating Unit to offer consumers access to Coca-Cola products.

According to a statement released to the media, the partnership will provide a steady supply of Coca-Cola’s beverage portfolio to consumers who prefer to shop online through the Jumia platform and ensure they receive their orders in the shortest time possible.

Romain Christodoulou, Jumia’s Chief Commercial Officer, said, “We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices. Coming after the launch of our Quick Commerce - Jumia Food Mart, we are happy to let our consumers know that they can expect their delivery of beverages in under 20 minutes, offering convenience at its best.”

The companies say the move will increase the assortment available on Jumia and support faster product delivery.

“Consumers also will enjoy promotions such as ‘buy-one-get-one free’ and discounts of up to 20% on Coca-Cola orders.

The initial rollout will be in Nigeria, Egypt, Kenya, Morocco, Côte d'Ivoire, and Uganda.

“We are pleased to partner with Jumia as we strive to meet the needs of consumers across Africa by making our beverages available for delivery to their homes when they need them. Through this, we will be offering an alternative for easy and fast access to Coca-Cola brands across several beverage categories to hydrate and refresh,” said Minas Vourodimos, Vice President for Customer & Commercial Leadership- Coca-Cola Africa Operating Unit.

Jumia said it has witnessed a notable increase in purchases of everyday products on its platform since the COVID-19 outbreak, with groceries and everyday essentials emerging as a fast-growing category, according to the Jumia Africa e-Commerce Index 2021.

In early September Jumia announced a partnership with Zipline to deploy automated, on-demand service delivery for e-commerce in Africa.

Zipline’s instant logistics system is made up of an autonomy platform, fleet of light, electric aircraft, and flight management systems.

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