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MTN revels at status as Africa’s top brand

By , Contributor
Africa , 27 May 2024
MTN Group president and CEO Ralph Mupita.
MTN Group president and CEO Ralph Mupita.

The MTN Group is revelling in the achievement of retaining first place in the annual 'Brand Africa 100: Best Brands' survey.

The award was announced to coincide with Africa Day, which is observed annually on May 25.

"This Africa Day, we take heart from this accolade and would like to acknowledge and thank our partners everywhere for their support,” stated MTN Group President and CEO Ralph Mupita.

“MTN is committed to meeting our customers’ current and future needs, leveraging digital capabilities for a more sustainable future, and fostering strong partnerships to drive meaningful change. These awards inspire us to keep focused.”

The Brand Africa awards are the product of independent research conducted in over 30 markets representing 85 percent of the continent's population and economic activity.

MTN Group has mobile operations in 17 countries across the continent.

In April, Brand Finance named MTN the most valuable South African brand and the top South African brand in terms of "sustainability perceptions value."

Brand Finance granted South African-headquartered MTN a brand value of $3.6 billion (R68.2 billion) and a sustainability perceptions value of $309 000 (R5.7 billion).

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