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Egyptian e-commerce outfit MaxAB secures US$40m to fuel expansion

Egypt , 05 Jul 2021

MaxAB, the largest Egyptian B2B e-commerce platform that serves food and grocery retailers, has secured US$40-miillion in a Series A round, led by RMBV, a prominent impact investor in North Africa.

According to the company, the round included participation from the IFC, Flourish Ventures, Crystal Stream Capital, Rise Capital, and Endeavour Catalyst as well as MaxAB’s existing investors, Beco Capital and 4DX Ventures.

MaxAB is Crystal Stream and Flourish Ventures’ first North African investment. This round brings the company’s total investment to date to more than US$45-million since its seed round in September 2019.

MaxAB was founded in 2018 and serves a network of traditional retailers across Egypt.

The new capital raised will be deployed to expand MaxAB’s physical footprint across the MENA region, following its expansion to every key city in Egypt by the end of 2021. The company also plans on scaling recently launched business verticals including new supply chains and embedded finance solutions.

Commenting on MaxAB’s growth ambitions, Belal El-Megharbel, Co-Founder and CEO at MaxAB, says: “Three years ago we embarked on an ambitious mission to create a more cohesive, transparent and efficient food and grocery supply chain in Egypt. This additional capital will allow us to continue to give retailers the economies of scale our platform offers while serving many more new customers. Being backed by a diverse group of renowned and experienced investors will enable us to rapidly scale our operations across the MENA region and developing markets.” 

He continues, “In this short timespan, MaxAB has been able to impact the lives of more than 55,000 retailers, successfully fulfill more than 1 million orders, and create more than 1,600 direct jobs in the process. It has grown more than five times year-on-year, fuelled by its capacity to reliably fulfill deliveries within 24 hours of orders being placed.”

Ahmed Badreldin, Managing Partner at RMBV comments: “The COVID-19 pandemic has highlighted the unique structure of Egypt’s economy, with hundreds of thousands of shopkeepers and small businesses becoming the lifeline of our country at the time of crisis. We are delighted to be backing visionary entrepreneurs that have created a transformative business with impressive growth that is a catalyst for financial inclusion and job creation. We look forward to supporting MaxAB in its next phase of development as they continue delivering on growth and innovation.”

Ameya Upadhyay, venture partner at Flourish Ventures, adds: “MaxAB is set to play a central role in retailers' financial lives - it directly boosts retailers' profits by reducing the hassle and the cost of buying inventory and, with embedded Fintech products in its core offering, customers can easily buy more goods and pay for them seamlessly.”

"With its founding team of seasoned operators who have scaled world-class ventures before, MaxAB is pioneering the global trend towards Embedded Finance. We are proud to back MaxAB as our first investment in Egypt and eager to see the next step in their journey."

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