The CNC Group (CNC), the parent company of South African comparison website Click n Compare, intends to launch a new consumer-facing brand, CompareGuru, into Kenya and Nigeria. This comes on the back of what CNC describes as a successful year with month-on-month growth of 40%.
Click n Compare was established in 2013 as a portal designed to help the consumer source and compare services across vertical markets including insurance, mobile, broadband and banking.
In a statement Ryan Marx, co-founder and CEO of Click n Compare, says: "CNC's unique value proposition is the fact that we have positioned ourselves directly between the consumer and provider in a way that is mutually beneficial to both parties. We are well on our way to achieving this aim by building relationships with major key players in the insurance industry."
CNC is fully funded by Silvertree Capital (STC), a venture builder that incubates and invests into tech-related businesses targeting African consumers.
Manuel Koser, co-founder of STC is certain that in just under two years a footprint has been set across Africa and he believes CNC is close to dominating the lead-gen space entirely.
CNC says it is confident of a launch into the ultra-competitive Nigerian and Kenyan markets, pointing out that it has acquired Nigerian insurance affiliate Insured.ng and will leverage this company's market traction and provider partnerships.
The expansion is headed up by Tim Burkly, who joined the Company from Rocket Internet and had the following to say about the project: " I am both honored and excited to work alongside Ryan, Manuel and the CNC Group as we continue to build our brand into Africa's leading financial marketplace."
Bastian Gotter, Co-Founder of iROKO, and Leonard Stiegeler, General Manager of Ringier (West Africa) have also joined the CNC Group's Advisory Board.
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