NjiaPay announces the successful completion of an oversubscribed pre-seed investment round totalling over $1 million.

NjiaPay, a payments-as-a-service provider for African businesses, announced today the completion of an oversubscribed $1 million+ pre-seed investment round.

HAVAÍC led the funding, with participation from renowned angel investors, including founders of Anyfin, Banxware, and Maxidrive.

NjiaPay, a spin-off from Talk360, an international calling app for the African diaspora, launched in late 2024.

It streamlines payment management for African enterprises, addressing both technical and operational difficulties.

The start-up announced the development today, stating that managing payments across the continent presents considerable challenges, as firms frequently struggle to integrate and manage different payment service providers (PSPs), resulting in operational inefficiencies and increased costs.

With this in mind, NjiaPay said it overcomes this challenge by serving as a smart aggregator of PSPs and payment methods.

It said: “Through a single, seamless integration, merchants gain access to a unified checkout experience and a consolidated merchant portal, which simplifies their payment operations.”

Furthermore, NjiaPay's platform leverages intelligent routing, built-in redundancy, and advanced features such as fraud protection.

This, according to the company, ensures a frictionless payment experience for its merchants, while providing centralised reporting and data management to streamline operational functions, such as customer support and finance.

Rob Heath, partner at HAVAÍC, explained how the company is empowering African businesses, saying: "We have observed first-hand the challenges faced by our portfolio companies in managing payments across the African continent.

“The need to integrate with multiple PSPs can significantly impede their product development timelines. Streamlining payment operations is crucial for the growth of the African digital economy, and we believe that NjiaPay is well-positioned to address this critical need."

Jonatan Allback, co-founder and CEO of NjiaPay, commented saying the funding will enable the company to scale its team, both in Amsterdam and Cape Town, and further enhance its platform’s capabilities.

He said: "Our mission is to empower African businesses by simplifying the complexities of payments. By becoming their in-house payments experts, we enable them to focus on growth while we manage the operational and technical intricacies of their payments processing."

Roderick Simons, co-founder and CPTO of NjiaPay, highlighted the platform's technological advancements.

"NjiaPay is built on the latest cloud-based technology and leverages AI to select the optimal PSP for each transaction, driving higher conversion rates and minimising costs. Our platform also incorporates sophisticated fraud screening to safeguard businesses from losses," he explained.

Currently live in Nigeria, Kenya, and South Africa, NjiaPay plans to expand its product offerings within these markets in 2025, by partnering with more PSPs and scaling its operations across the continent.

Hans Osnabrugge, founder of Talk360 and NjiaPay’s Chairman of the Board, said: "At Talk360, we experienced first-hand the value of NjiaPay's solution. By transitioning to NjiaPay, we freed up valuable engineering resources and achieved a 25% increase in conversion rates, translating to significant revenue growth."