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Volumes on African classifieds site ‘surge’

By , IT in government editor
Africa , 18 Aug 2014

Volumes on African classifieds site ‘surge’

African online social classifieds website expects the total volume of items for sale in its marketplace to reach $1.5 billion by 2015.

Currently, the total value of goods on the site is $526 million, according to the site’s owners. combines social networking and classifieds, and allows users to buy, sell and swop items using various devices such as PCs, smartphones, and feature phones.

There are currently 3.3 million registered users on including 2 million in Nigeria and a remaining footprint in Zimbabwe, Uganda and Ghana.

According to a statement from MoboFree, its members upload thousands of new classifieds every day, generating an average of 60 million page impressions monthly.

Meanwhile, best-selling items on are phones, tablets, clothes, fashion and beauty and electronic devices, the statement reads.

"We are now looking for new partners with which to share our exciting expansion plans as we see enormous opportunities arising in Africa," MoboFree chief executive officer and co-founder Neringa Kudarauskiene said in a statement.

Global consulting company McKinsey, a global consulting company, has previously forecast that Africa’s e-commerce market could grow to $75 billion by 2025.

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