Kenya-based digital trucking logistics start-up Amitruck has secured US$4-million in a seed funding round led by Better Tomorrow Ventures (BTV), a San Francisco-based venture capital firm that targets early-stage start-ups.

Amitruck’s CEO and Founder, Mark Mwangi, said the funding will be used to lead the start-up’s expansion across Africa and to hire teams across its technical, operations, and sales units, including senior leadership.

“We are thrilled about the positive response that Amitruck has received from cargo owners and transporters alike. Transport touches on almost every sector of the African economy and is crucial to its development; we are excited to be part of that journey. Thanks to the support from our investors, we look forward to expanding our footprint across Africa and bringing more carriers and shippers to our marketplace,” he said.

BTV’s General Partner Jake Gibson said Amitruck was selected for investment due to its high level of innovation and a growing need for its services.

“As an investor in unicorn CloudTruck startup here in the US, we have in-depth knowledge of the operational and financial requirements from truckers. While the trucking and logistic business in Africa has grown tremendously over the years, the pace of innovation particularly in its administration has been slow. Amitruck’s solution is ideal for bringing the industry into the 21st century,” he said.

BTV previously invested in CloudTruck, the US$850-million California-based start-up that uses technology to bridge administrative bottlenecks for trucking businesses.

Amitruck was founded in 2019 to streamline the trucking business in Africa, which had, hitherto, been informal, fragmented, and based on archaic manual systems that unnecessarily increased operating costs.

According to the start-up, as a result of the informal arrangements that a majority of the continent’s trucking operations have been based on, the cost of transportation remains five times higher than in developed countries, and the final cost of goods can be up to 60% more.

Amitruck’s value proposition is that its clients connect directly with transporters “eliminating the cost prohibitive middlemen.”

It adds that its vehicles and drivers are vetted for quality and reliability, and the customers' goods are insured against loss or damage.

The start-up says its database has grown to over 8,000 vehicles, which have in just over two years completed almost 100,000 deliveries for more than 300 corporate clients.

Consequently, its revenue grew 1,000% in 2021, despite the limitations brought about by the COVID-19 pandemic. The start-up’s revenues had grown 400% in the previous year, based on rising popularity from up to 30% in cost-savings for clients.

Amitruck is eyeing market dominance in the Africa trucking and logistics market, which accounts for almost 80% of transported goods.

Its latest seed round involved the participation of supply chain and mobility venture capital Dynamo Ventures, an investor to Berlin-based Digital Freight Forwarding unicorn, Sennder GmbH.

Other investors included Rackhouse Ventures, founded by Kevin Novak, one of the early members of Uber Freight; Flexport Inc, a digital freight forwarding and customs brokerage company based in San Francisco; Knuru Capital, Launch Africa Ventures, the Uncovered Fund, and several strategic angel investors.