Telecom and social media solutions provider Kirusa has announced the launch of InstaVoice Channels in partnership with Vodacom Lesotho.

Kirusa says the InstaVoice Channels service, which incorporates celeb and sports content, is one of the top three revenue-generating VAS services in Africa supporting multiple carriers.

Eleven million followers, 14 football clubs, and more than 150 celebrities have now signed on to the channels platform, according to the company.

Dr Inderpal Singh Mumick, founder and CEO of Kirusa says successful launches and take up in 13 other African countries makes it reasonable to extend InstaVoice Channels to other regions.

"After attaining remarkable success across Sub-Saharan Africa, we are introducing InstaVoice Channels in Lesotho. I hope that Vodacom users in Lesotho will find great value in InstaVoice offerings."

InstaVoice Channels has been rolled out in Nigeria, Democratic Republic of Congo, Benin, Madagascar, Zambia, Rwanda, Ivory Coast, Togo, Burundi, Cameroon, Ghana, Lesotho, and Senegal.

The celeb content service uses a voice blogging feature for celebrities to share updates with their fans through voice messages that are delivered instantly to create a "Voice Twitter"-like experience.

The service is also available over an app for smartphone users.

Popular figures in Lesotho including motivational speaker Mary Bosiu, comedian Bofilha Neko and hip-hop prodigies Skebza D and Dollaman have already been signed on to InstaVoice for its launch in the country.

Athul Udayakumar, Head of Marketing at Kirusa says the choice to partner with Vodacom Lesotho to deliver the InstaVoice service was a no brainer. Kirusa partnered with Telekom Networks Malawi (TNM) in January to launch the same service there. Other partners on the continent include MTN, Econet Wireless, Glo, Maroc Telecom and Airtel.

"Lesotho is home to people who are ardently passionate about sports and entertainment. Vodacom has been in Lesotho for more than two decades. Over the years, it has garnered a huge subscription base, along with trust and reliability. Also, Lesotho has a rapidly emerging telecom economy with high mobile adoption rates. Therefore, Lesotho offers a receptive audience with Vodacom as a highly efficient network provider."

Udayakumar says while Kirusa is always looking to add to its offering, there are no plans at the moment to add local clubs to the list of English Premier League, UEFA and La Liga clubs that supply content for fans on the InstaVoice Channels platform.

Mpho Brown, Vodacom Lesotho Communications Manager echoed Udayakumar's sentiments on the synergy between Vodacom Lesotho and Kirusa.

"Kirusa's InstaVoice Channels is a unique forum that seeks to both connect fans, celebrities, and sports clubs together, through voice. The service strikes the right chord with Vodacom's spirit, and we hope that our endeavour meets every user's expectations,"

Vodacom Lesotho is majority owned by Vodacom Group Limited (80%), and Sekhametsi consortium owns 20% of the company.