According to Sparkle, Libya is a crucial market for driving digital transformation and offers fertile ground for fresh opportunities and innovation.

Sparkle, an Italian telecom services provider, and AI-Bawaba, a Libyan internet service provider, have strengthened their collaboration by offering corporate connectivity services.

The companies announced the agreement this week, stating that it is based on a redundant infrastructure that relies on Artificial Intelligence (AI)-Bawaba's Libya national backbone and Sparkle's international capabilities to provide Ethernet multi-protocol label switching, a technique used to accelerate network services for businesses.

According to Sparkle, the agreement marks a significant milestone in telecom services in Libya.

The two intend to provide an end-to-end solution with value-added services, leveraging Sparkle's portfolio and international presence, as well as AI-Bawaba's local expertise.

Sparkle stated that Libya is a significant market for advancing digital transformation and provides fertile ground for new opportunities and innovation.

“By combining our global expertise and extensive submarine cable network with AI-Bawaba’s strong local presence and market knowledge, we are committed to delivering enhanced connectivity solutions that will empower businesses across Libya, we look forward to accelerating digital transformation in the region and creating new opportunities for growth and innovation in this important market,” said Barbara Sole head of data sales for Africa, Sparkle.

Mohammed Algharyani, deputy chairman of AI-Bawaba, added: “This partnership with Sparkle, a globally recognised leader in telecommunications, reinforces our dedication to deliver superior service quality, enhanced connectivity, and seamless global access. Together, we are set to provide our customers with secure, reliable, and high-performance solutions that meet the evolving demands of the telecom industry. ”