Veteran business growth executive Stjepan Udovicic.

Emerging Markets Telecommunication Services Limited (EMTS), trading as 9mobile, has appointed veteran business growth executive Stjepan Udovicic as the company’s Chief Commercial Officer.

Udovicic joins 9mobile from the Axiata Group Berhad and its operating company in Cambodia (Smart) and s tasked with leading lead the marketing, products, sales, distribution, customer services, and digital front-ends.

He will also be responsible for brand evolution and development as the company continues to expand and retool for growth.

In a statement released to the media, 9mobile says Udovicic possesses vast international experience working in the telecoms, technology and service sectors in Asia, Europe, and the USA, “with a profound understanding of telecom, content and media industries, and embedded and surrounding technology environments and business models.”

“Udovicic is experienced in driving growth across all market segments and brings onboard his competence and excellent grasp of general B2B and B2C businesses across industries. His product development expertise traverses competitive insight, user acceptance testing, product design, product pricing and customer relationship management with an emphasis on product delivery and product propagation into target touch-point ecosystems, including physical and digital interfaces,” the statement continues.

CEO of 9mobile, Alan Sinfield.

Commenting on Udovicic's appointment, CEO of 9mobile, Alan Sinfield, said: "Stjepan is a thoroughbred professional with a can-do spirit which is at the core of who we are at 9mobile. We are an adventurous brand, always pushing the limits of innovation, so Stjepan has come right into his home. I am confident he will play a significant role in further strengthening 9mobile's market position in Nigeria's competitive telecommunications industry.”

Udovicic said he looks forward to using his expertise to accelerate further access to quality products and services for telecoms subscribers in Nigeria.

Before joining Axiata Group, Udovicic was engaged at Orange Romania for three and a half years as Marketing Director, in charge of products and services, digital, brand, and pricing. He initiated a complete brand refresh in that tenure, started converged services, and launched several innovative products and services. He had also worked with Etisalat as Customer Experience Director, spending time in the Kingdom of Saudi Arabia and the UAE.

In early June 9mobile announced Sinfield as CEO, who, at the time, stated the objective to build on the company’s existing strong foundation to create value that will transform the Nigerian telecommunications sector.