OmniRetail, which was founded in 2019, provides the required digital infrastructure to address some of Africa's most critical difficulties in the commerce value chain.

Goodwell Investments, a Netherlands-based impact investor focused on emerging market enterprises, has announced its recent investment in OmniRetail, a Nigerian B2B e-commerce platform that is helping to digitise Sub-Saharan Africa's informal supply chains.

Goodwell, in partnership with long-time partner Alitheia Capital, invested through its uMunthu II fund, effectively kicking off OmniRetail's Series A fundraising round.

OmniRetail, which was founded in 2019, provides the required digital infrastructure to address some of Africa's most critical difficulties in the commerce value chain, notably those facing informal retailers.

According to Goodwell, OmniRetail is a strong addition to the uMunthu II investment portfolio. The uMunthu II fund is focused on supporting local businesses that have a social impact and provide goods and services to disadvantaged areas.

Goodwell says this often-overlooked group represents the backbone of business in Sub-Saharan Africa, contributing to the region's GDP and job creation. However, despite their economic importance, these small enterprises often have disorganised supply chains and fragmented distribution networks, which impedes their growth and stability.

Archit Bagaria, head of investments at OmniRetail, said: "Africa deserves a robust digital infrastructure layered on top of the existing informal retail – the impact of which cannot be overstated. As the largest employer and the only ecosystem that can truly ensure efficient distribution of essential goods, healthcare, and financial inclusion – informal retail plays a very important role in the economies we want to transform.”

Oti Ilentamhen, investment principal at Alitheia, said: “With a strong focus on empowering underrepresented entrepreneurs, particularly women who make up 78% of its customer base, OmniRetail exemplifies the potential for technology-driven solutions to drive positive change in underserved communities.

“As the company continues to expand its reach and impact, encompassing distribution, logistics and financial services, it sets a compelling example for the broader investment community, showcasing the immense value of supporting businesses that prioritise both financial success and social responsibility."