HP targets Francophone Africa with Mitsumi alliance
HP has named Mitsumi Distribution as one of its authorised distribution partners in more than 20 francophone countries in West and Central Africa.
Announcing the partnership in a statement, HP said Mitsumi will offer the tech vendor’s complete range of computing, print and supplies products, while providing business support, servicing inventory and delivery.
Mitsumi Distribution is one of the largest IT, telco and enterprise solutions distributors in the Middle East and Africa region.
HP said as part of the agreement, the distributor will also provide various ‘value-added services and training programmes for its channel partners to educate them on different vendor technologies and products, help diversify their portfolio, and enable them to remain profitable and competitive’.
The countries to be covered include Benin, Burkina Faso, Burundi, Cameroon, the Central African Republic, Chad, Comoros, the Democratic Republic of Congo, Congo, Ivory Coast, Djibouti, Gabon, Guinea, Madagascar, Mali, Niger, Rwanda, Senegal, the Seychelles, Mauritania and Togo.
Salah Ouardi, managing director, North West Africa & Islands, HP, said: “Our latest collaboration will enable us to widen our regional reach, empower customers to navigate hybrid work with ease, and to protect their privacy and data with interoperable products and solutions across our portfolio. We look forward to a very successful partnership with Mitsumi.”
For Mitesh Shah, managing director, Mitsumi, this development marks another milestone in the more than 13 years of strong cooperation between Mitsumi and HP.
He added: “It also reflects our belief in the effectiveness of partnership, micro-distribution and in-country presence. We thank HP for their confidence in us, and we are delighted to have taken our partnership to another level of growth and development this year.”